Collection: keyrings

We design our products with the goal of making them simple, functional, and durable. The use of inner tubes and tires gives each item a unique story, which not only celebrates the past but also transforms into a sustainable vision for the future.

All of our production takes place in our workshop in Turin. Here, through a handcrafted process, we oversee every step, from material selection to product packaging. This allows us to guarantee quality and attention to detail in every item we create.

Bicycle inner tubes and tires, often considered waste, can be transformed into valuable resources when used to create something useful. This approach not only promotes the reuse of materials but also helps reduce environmental impact, demonstrating that creativity and sustainability can be combined in a responsible production cycle.